The Easter season is enjoyed by people around the world, presenting the perfect opportunity to meet up and spend some time with loved ones! Modern Easter celebrations are, of course, linked with delicious chocolate and confectionery. We all like to treat our tastebuds, and Easter provides the perfect opportunity to do just that!
As a confectionery retailer, Easter Eggs are obviously key. But if your product range contains sweets, chocolate and other tasty bits and bobs as well, then you’re in a great place for the upcoming celebrations. Ensuring your store is ready for all eventualities at Easter is a solid way to secure some additional sales!
We love Easter here at Hancocks, so we wanted to share some pearls of wisdom with you before it gets underway. So, here are some must-have items, plus classic wholesale confectionery choices to consider.
Sell something unique this Easter
As a retailer, finding ways to stand out from the crowd and cater to different types of customers can give you the edge during a big event like Easter. Never underestimate the power of word of mouth and social media! If you can put together sweet collections and mixes that are unique, you’ll be well on your way to a winning Easter period!
Cone bags and sweet boxes are a great choice, so why not take the time ahead of Easter to create some of your own sweet gifts and offer something unique? Sweet cones are always popular and filled with your choice of sensational wholesale pick n mix, they’re an easy Easter crowd-pleaser! We also have a host of pick n mix cups that can just as easily be filled full of tasty treats. You could even opt for sweet jars and offer customers even more delicious confectionery this Easter!
In terms of seasonal pick and mix, there are eggciting bulk options such as the Kingsway Rabbit Heads, the chewy Bunnies and the fruity Kingsway Happy Flowers that are perfect for pre-made Easter mixes! Offering something different that is unique to your store can help take your sales to a new level and amazing sweets like these are hard to resist.
Must-Have Easter Confectionery
Regardless of how you decide to merchandise them, the sweets you choose for the Easter period are very important. So, what are the best options out there? As you would expect from the UK’s largest confectionery wholesaler, Hancocks has a superb assortment of Easter sweets that are bound to be a hit!
There are plenty of Easter essentials that are, without doubt, must-haves for the upcoming Easter push. Classics like Mini Eggs, Creme Eggs, and Milk Chocolate Foiled Mini Eggs are all perfect purchases for the Easter festivities, and are hugely popular every year. Other delights that hold popularity include Giant Fried Eggs and beautiful creme-filled bunnies.
You’ll also find plenty of brand new lines that are perfect for Easter. We adore the new Marshmallow Ducks, which will pair beautifully with the Yellow and Pink Chick Mallows and Pink and White Bunny Mallows.
Excellent Easter Novelty Purchases
Novelty confectionery has magnetic appeal to customers – particularly children looking for something that really sparks their imagination! Because of this, adding Easter novelty confectionery to your shelves is a good idea. We have a host of choices in this area, including the Candy Realms Spring Mallow Pops and Jelly Bean Carrots.
Lindt novelty items are always seasonal favourites and their Gold Bunnies are super cute Easter chocolate choice! But the Gold Bunny Milk Chocolate Hutch is even more adorable! Bigger bunny choices include Thornton’s Bunnies, and Kinder Bunnies which are all bound to catch the eye in-store.
Brilliant Bonds of London Buys
The guys at Bonds of London never seem to fail when it comes to creating truly delicious confectionery. Their collection for Easter is something we are very pleased to be able to stock here at Hancocks. The Bonds Chick 'N' Mix Candy Cups are perfect for Easter gifting, containing delightfully chewy gummy bunnies and classic milk chocolate eggs. Plus their bags of Jelly Bunny Faces and Duckling Mallows are also cute seasonal additions.
Bonds also have awesome Sweet Sprinkle 6 Jar Gift Sets that are ideal for anybody looking to bake something special this Easter, whilst their Jelly Beans Bunny Tubes will catch the eye and are ideal for any jelly bean fanatic.
Be a Happy Bunny this Easter with Hancocks
Whilst chocolate takes centre stage at Easter, it is still important to perfect your non-chocolate seasonal offering. Studies have shown that the majority of Easter confectionery is actually consumed before Easter Sunday, which means that if you build an irresistible range you are likely to have shoppers making multiple trips! From our Easter pick n mix range to great gifting and of course, our huge selection of Easter Eggs from the biggest brands, you can find everything you need to have an eggcellent Easter here at Hancocks.
If you have any queries about our Easter stock – or anything else for that matter – just contact us, will be on hand to help however we can. As expert confectionery wholesalers, we want to help you and your customers be happy bunnies this Easter!
